Social media ballsWouldn’t you love it if more people shared your posts on Facebook, Twitter, Instagram, and other social media sites? Of course, we all would.

After all, getting shares is the Holy Grail of social media marketing. Not only do your followers see your posts, but also the followers of your followers see your posts. Then if those followers share your posts … well, you get the idea. Your posts will virtually take on a life of their own.

Who wouldn’t love that?

But how do you get more followers to share your posts? That’s the $1 million question.

One way is by understanding the psychology of social media users. Some users are sharers and some are not. And sharers respond best to certain kinds of posts.

In fact, there’s a whole world of research underway investigating this phenomenon.

Here’s a little of the insight that researchers at The New York Times have discovered.

6 Social Media Sharer Archetypes

There are six types of people who share social media posts:

  1. Hipster — “I’m a young creative who pushes vanguard content on social, not email.”
  2. Careerist — “I’m a networker who provides valuable business shares on Linkedin.”
  3. Altruist — “I’m helpful, reliable, thoughtful, connected, and use email to share.”
  4. Connector — “I’m creative, relaxed, and a planner who uses email and social to share.”
  5. Boomerang — “I’m a provocateur who feels validation when I get a reaction on social.”
  6. Selective — “I’m resourceful, careful, and thoughtful. I prefer to share by email.”

5 Reasons People Share on Social Media

  • Value and entertainment — 94% of respondents carefully consider how the information they share will be useful to the recipient
  • Support for a cause — 84% said they share because it is a way to support causes or issues they care about.
  • Growth for relationships — 78% of respondents said they share information online because it enables them to stay connected to people they may not otherwise stay in touch with.
  • Self-fulfillment — 69% share information because it allows them to feel more involved in the world.
  • Define self to others — 68% of respondents said they share to give people a better sense of who they are and what they care about.

Learn how you can use this information to work for your book promotion in the Indie Book Marketing Workshop. This book marketing course dives deep into proven ways to increase the share-ability of your posts. You’ll learn the secrets to getting your book in front of more people on social media sites—and many other secrets of successful book promotion.

Photo Credit: © niroworld


brand you and heart on chalkboard

You already have an author brand — even if you are ignoring it. And if you are ignoring it, readers are probably ignoring your books. It’s time to carefully craft your author brand.

Note: This lesson is an excerpt from the Market Your Books Smarter workshop.

Did you know that as an author you have a brand? You may be ignoring your brand, but you have one nonetheless. A good brand can give you several advantages in marketing and selling your books, including recognition.

So what is a brand? Simply stated, it’s how people see you.

Personality is one aspect of a brand. Some authors are serious. Some are comics. Some are wise and mature. Others are playful and irreverent. Some authors are detail-oriented. Others are breezy.

But it’s more than that. It’s what you write about, what you say about what you write, how you interact with your fans, and more.

Brand is also your “story,” in other words, what’s your background, where did you come from, why did you start writing, and what inspired you to be an author.

So, What is Your Brand?

Here are some questions you can ask yourself to begin thinking about your personal author brand. Give each question serious consideration. Give the process some time. Brainstorm. Take notes. Ask your friends and family members’ opinions, if you feel stumped — or if you think it will help you get clarity.

Once you start thinking about your personal brand, you’ll discover your unique voice and author story. Then you’ll begin developing ways to amplify your brand, voice, and story to help get your books noticed by a bigger audience.

• What do you write: what’s your genre and topics? Include all books you have already written, are writing, or plan to write.

• If you write more than one genre, what’s the link that ties them together? Some authors have a niche and that’s were they stay. While others write in multiple genres. If you write in more than one genre, using the same name versus pen name, there will likely be some similar thread, such as a country, or character, or a topic.

• What are the themes in your books? Outline one to three themes for each book you write. If you have more than that they could dilute your message. The media is one place that loves to ask authors about their books’ themes.

• What’s your writer story? Every writer has a story of how they got into writing and decided to write their first book. What’s yours — in a few sentences?

• What inspired you to be a writer? Beyond how you decided to write your first book, also explore why you write what you write. In other words, what is your motivation to put words on a page?

• What was the most memorable moment of your life as a writer so far? This could end up being very interesting. You’ll want to remember and share the memorable moments of your life as a writer. For example, for me it was the first time I was interviewed by a newspaper reporter. I felt like, “Wow, I’m actually an author.”

• Who are you writing for? Who is your target reader? Your audience might be part of your personal story. Or at least your personal brand should be directed at them. Like Nora Roberts’ story about writing her first romance novel in a snowbound cabin cooped up with two little kids. It sounds romantic and maternal, and feeds into her romance readers’ need for that feeling.

• How do you want your readers to view you as an author? Create an image in your mind of how you would like your readers to see you.

• What do you want to do with your brand? Here is where you’ll think outside the box, as they say (or think outside the book!), and determine what you might like to do with your life as an author besides writing and selling books. For example, some authors want to be public speakers, some want to help promote a cause, others want to address a problem. Do you want to teach, speak, evangelize, or any other among a wide range of options? Often being an author can open doors to those opportunities.

3 Tips for Creating Your Personal Brand and Author Story

Here are a few tips to guide you as you create your author brand and story:

1. Be Genuine. Your author story has to be honest and truly about you. The reading public can detect false stories. Once you lose readers trust, it’s almost impossible to be forgiven. For example, the once bestselling romance author, Janet Daily, lost all credibility when it was discovered that she was plagiarizing other romance authors.

2. Keep it Simple. You may have a wonderful personal story, but if it takes a whole page to share it won’t help you at all. Your story needs to be short, succinct, and to the point.

3. Be Consistent. Once you’ve established your personal brand and story, be consistent in using it across all media. Don’t worry about people getting tired of it. You might, but they won’t. Case in point, I first heard Nora Roberts tell her personal story at a writers’ conference in 1989. I recently saw her on a television interview 23 years later, and she is still telling the same story of being stuck in a cabin in a snowstorm writing her first book.

I hope this sets you on the right path to creating a powerful brand and author story that will help you find readers and sell more books.


Are you ready to learn more about marketing your book smarter? Sign up to attend one of two self-paced book marketing courses: the Market Your Book Smarter Workshop and Indie Book Marketing Workshop.


9 Power Tips to Boost Reader Engagement on Your Facebook Page

January 26, 2016

Note: This lesson is an excerpt from the Market Your Books Smarter workshop. The latest research shows that about 1% of the people who follow you on Facebook will see your posts. You read that right: ONE percent! It’s discouraging, I know. The fact is that getting results from Facebook is getting harder — unless […]

Read the full article →

Pros and Cons of Hiring a Book Publicist — From Lesson 16 in the Book Marketing Workshop

January 18, 2016

Note: This lesson is an excerpt from the Market Your Books Smarter workshop. Years ago I was friends with a book publicist. I saw how there was a basic process for promoting books. However, what her firm did for each author was based on one commodity — the fee. If the author paid more, they […]

Read the full article →

Authors: Did Google Demote Your Blog on April 21st? — Take this 3-Second Test to Find Out

July 24, 2015

Six Steps You Need to Take Now to Fix Your Blog — or Launch a New One Have you put your blog to the new Google mobile-friendly test? If not, you should — because Google has significantly demoted blogs that don’t pass its mobile-ready test. Mobile-friendly or mobile-ready means that a blog is easily visible, […]

Read the full article →

The Secret to Attracting More Readers in Your Book Marketing — Be Interesting!

March 11, 2015

If You Can Only Do One Thing — Focus on How to Be More Interesting With Your Book Promotions — Here Are a Few Interesting Tips! To sell our books we need to generate attention. And to generate attention, we need to be interesting. Far too many authors are posting dull, “me-too” promotions today — […]

Read the full article →

Where Does Your Blog Fit into Your Book Marketing Activities?

March 8, 2015

If Your Blog isn’t Working, Don’t Blame Blogging — Work on Your Blogging Strategy Blogging doesn’t work! Have you heard that comment before? I have. A lot. I’ve found that many authors have tried blogging. But when it doesn’t result in tons of book sales, they blame blogging. I’m going to be blunt for a […]

Read the full article →

What’s Your Story? — Sneak Preview of the Upcoming Book Marketing Workshop

March 6, 2015

Many Famous Authors Have Gained the Power of a Background Story to Help Sell Their Books — and So Should You! What’s your story? Not your book’s story. Your personal background story. The story that explains how and why you wrote your book and became an author. In other words, your personal brand story. Why […]

Read the full article →

New Book Marketing Workshop Insight – Answers to Authors’ Frequently Asked Questions

February 22, 2015

Is the Workshop for Fiction or Non-Fiction? What is the Time Commitment? How Much is it? — And Other Questions from Authors I’m so excited about the innovative new Book Marketing Workshop launching March 14th. Many authors have shared their enthusiasm and appreciation for the new course. I’m starting to send the bonus materials to […]

Read the full article →

10 Cool Marketing Books to Put Authors in a “Marketing Mindset”

February 21, 2015

Promote Your Books Smarter — Learn Secrets About the Art and Science of Marketing from these Ten Authors Professional marketers never stop learning about the art and science of marketing. That’s why there are thousands of books covering every marketing topic under the sun — from creativity, to consumer behavior, to selling without selling out. […]

Read the full article →