Free Booklet — SXSW Interactive 2012 Highlights

by Karen Jonson

SXSW Interactive 2012 Free Booklet Cover

Download this free booklet, which includes highlights from the sessions I attended at SXSW Interactive 2012.

Sessions I Attended With an Emphasis on Book Publishing — Download for Free Now!

I have lived in Austin, Texas, for many years. But I never attended SXSW Interactive. Then last year, as I was preparing to launch my first self-published book, I decided it was time to see what all the buzz was about — and hopefully learn new things that would help me transition into my new world of selling a book online. So I registered for the five-day event, which was held March 9th to 13th, 2012.

SXSW Interactive was by far the best conference I have ever attended. It was a five-day deep dive into topics I’m both familiar with (marketing and writing) and unfamiliar with (gaming and acting) – and I loved every minute of it. I focused my attention on the sessions that would help my newly launched self-publishing career. I was able to find several sessions that covered this topic directly and some that related indirectly, such as social media. However, I also wanted to expand my mind by attending sessions on topics that I knew very little about.

With the fan-demonium popularity of SXSW Interactive, about 25,000 people attended just the Interactive portion alone (there is also a five-day music portion and a 10-day film festival). That’s the population of an average-size town in the U.S. And, indeed, being in the conference is like living in a small town, albeit, one in which you regularly have to stand in line to hear the popular people speak, where you have to choose between over 30 talks at every session, where people are working to make significant connections, where people are hyper-focused on being insiders on the very latest and greatest technologies, and where people wear themselves out to learn during the day and party heartedly in the evenings. The parting is so legendary that many people (probably the younger ones) head back home with in a post-SXSW funk. Translation: Exhaustion.

There is a flurry of social media about SXSW in the months leading up to the event. I read several advice posts for newbies. One of the main things I learned was: Decide your primary goal and focus on it. Do you want to network, party, or learn new things at the sessions? After witnessing the long lines at every single party I tried to attend on the first evening, I quickly decided that ALL of my energy would be reserved for attending sessions.

I loved this event so much that I wanted to relive it and share it. I relived it by reviewing my copious notes for each session, writing up my main take-aways, and creating this booklet of the highlights of my adventure. I know this small document can’t replace actually being at this mind-expanding event. But I hope you can also learn from a few of the insights I gained in early March 2012 at SXSW Interactive.

{ 2 comments… read them below or add one }

joy Spraycar September 23, 2013 at 3:39 pm

Hey I didn’t see the link to download your free booklet on the sxsw interactive. Could you send it to me?


Karen Jonson November 5, 2013 at 8:49 pm

Hi Joy,

Sure. That was part of an older freebie offer for subscribers. Thanks for reminding me that I need to make it available. In the meantime, I’ll send it to you.



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