Get Your Book Noticed By More People Using the Science of Social Media Sharing

by Karen Jonson

Social media ballsWouldn’t you love it if more people shared your posts on Facebook, Twitter, Instagram, and other social media sites? Of course, we all would.

After all, getting shares is the Holy Grail of social media marketing. Not only do your followers see your posts, but also the followers of your followers see your posts. Then if those followers share your posts … well, you get the idea. Your posts will virtually take on a life of their own.

Who wouldn’t love that?

But how do you get more followers to share your posts? That’s the $1 million question.

One way is by understanding the psychology of social media users. Some users are sharers and some are not. And sharers respond best to certain kinds of posts.

In fact, there’s a whole world of research underway investigating this phenomenon.

Here’s a little of the insight that researchers at The New York Times have discovered.

6 Social Media Sharer Archetypes

There are six types of people who share social media posts:

  1. Hipster — “I’m a young creative who pushes vanguard content on social, not email.”
  2. Careerist — “I’m a networker who provides valuable business shares on Linkedin.”
  3. Altruist — “I’m helpful, reliable, thoughtful, connected, and use email to share.”
  4. Connector — “I’m creative, relaxed, and a planner who uses email and social to share.”
  5. Boomerang — “I’m a provocateur who feels validation when I get a reaction on social.”
  6. Selective — “I’m resourceful, careful, and thoughtful. I prefer to share by email.”

5 Reasons People Share on Social Media

  • Value and entertainment — 94% of respondents carefully consider how the information they share will be useful to the recipient
  • Support for a cause — 84% said they share because it is a way to support causes or issues they care about.
  • Growth for relationships — 78% of respondents said they share information online because it enables them to stay connected to people they may not otherwise stay in touch with.
  • Self-fulfillment — 69% share information because it allows them to feel more involved in the world.
  • Define self to others — 68% of respondents said they share to give people a better sense of who they are and what they care about.

Learn how you can use this information to work for your book promotion in the Indie Book Marketing Workshop. This book marketing course dives deep into proven ways to increase the share-ability of your posts. You’ll learn the secrets to getting your book in front of more people on social media sites—and many other secrets of successful book promotion.

Photo Credit: © niroworld

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