Indie Book Marketing Community Launches with a Book Marketing Workshop for Self-Published Authors — Membership Enrollment Starts Today!

by Karen Jonson

The New Membership-Only Community Will Provide Independent Authors with Guidance, Support, and Motivation to Create Book Marketing Plans, Promote Like a Pro, and Sell More Books

Thumbs Up for Book Marketing

The Indie Book Marketing Community opens for Membership today. The Community opens January 1, 2013, and the Workshop begins the first week of January.

Once self-published authors complete the often-arduous task of finishing their books, the real work begins. Marketing their book to potential readers.

And this requires an entirely different set of skills than writing a book.

Today there is no shortage of marketing advice for new authors — various “expert” advisors proclaim a variety of “sure-fire” book sales strategies, such as twittering all day long, blogging seven days a week, pinning every chance they get, and giving their books away for free.

In fact, there is no much information that the glut of opinions makes marketing books even more challenging for today’s self-published authors. The average author can end up spinning their wheels, and never make any traction in promoting and selling their books.

Book Marketing Community for Indie Authors — Without the Hype

What’s more, much of this advice comes with a high price tag. So-called experts think nothing of charging writers several hundreds, even thousands, of dollars for their book marketing programs — which are often enticingly described with over-the-top claims of turning every book into a “best seller.” These promotions are usually little more than variations on other get-rich-quick-schemes that have been around for decades.

The Indie Book Marketing Community is different from all of these overly hyped offers. The Community and Workshop will provide an opportunity for authors to learn book marketing from the ground up, including all of the essential book marketing activities, the best and worst of social media marketing, innovative marketing approaches, and more. It also provides a forum for members, who are all self-published authors, to interact, seek advice and support, and gain motivation to execute their individual book marketing activities.

With the knowledge and support authors the Community offers, authors will be able to create book marketing plans that meet their unique book’s needs, their personal money and time investment, and their personal promotional preferences as authors.

Founder Brings Decades of Marketing Experience to New Community

The Indie Book Marketing Workshop is a yearlong training that includes weekly tutorials. Each tutorial instructs authors in specific aspects of book marketing, such as press releases, blog tours, public speaking, book reviews, social media, book trailers, and more. Tutorials will include a varying combination of lessons, worksheets, audio, and video.

The weekly classes are designed around monthly themes, such as building a platform, getting endorsements and reviews, and becoming your own publicist, to name a few. Along the way, the Workshop will give self-published authors the know-how to design and execute their own book marketing plans.

The weekly tutorials will also include a weekly virtual meeting with the Community’s founder and coach, Karen Jonson. Karen was a writer from an early age, composing poetry and journaling throughout high school and college. After graduating with a BA degree in professional writing, she began writing for publications. For several years, Karen was the editor for how-to marketing publications for doctors and university presidents, guiding them through the process of marketing their practices and educational programs. Following those positions, she worked as a freelance marketing writer and strategist for corporations, helping them promote their products and services.

In the 1990s, Karen ghostwrote a book for a businesswoman, helped her self-publish it, and marketed the book until it was sold to a major publisher. In 2010, she wrote her first book, a how-to for freelance writers. She completed a memoir in 2012, and began selling copies from her website to a select audience in February. In October, Karen launched her memoir on Amazon as a Kindle eBook and a print-on-demand paperback.

Karen’s extensive marketing background, years as a writer, and experience as an author, bring an ideal mix of skills for guiding self-published authors through the often daunting and overwhelming world of marketing books.

Community Offers Authors a Great Value — And a One-Time Opportunity

Unlike many book marketing programs that charge authors exorbitant fees, the Indie Book Marketing Community is reasonably priced. Authors have two pricing choices to gain membership in the Community: They can pay by the month or they can pay a one-time annual fee at a discount. The monthly fee is just $19.99. The annual fee gives authors the opportunity to save 33% — for only $160 authors will be enrolled in the entire one-year Workshop.

Membership in the Indie Book Marketing Community gives authors access to the weekly training program, as well as the opportunity to communicate with all of the other self-published authors. The fee for the new Indie Book Marketing Community will never be this low again. Plus, membership in the Community comes with a 30-day satisfaction guarantee.

The Indie Book Marketing Community launches on January 1, 2013, when doors open with the first weekly tutorial. Authors interested in joining the Community and beginning the Workshop can learn more and sign up here:

If you have any questions about the Indie Book Marketing Community, contact Karen directly: Karen at indiebookmarketingcommunity dot com.

Also join Karen on Twitter at: WritertoWriter

And on Facebook at:

P.S. Today also marks a change in the name of this blog. The new name better describes the purpose and intention of this blog, which is to help self-published authors learn the important components of marketing, promoting, and selling books. I’m excited about the opportunities to share fundamental marketing knowledge with other self-published authors — and give them a hype-free, low-cost way to learn book marketing in a supportive and motivating Community of indie authors.

{ 3 comments… read them below or add one }

Rosemary Adkins December 18, 2012 at 6:41 pm

My book was published January 2012. I am on various social medias and I Tweet blurbs daily.
I am also trying to finish my second book also nonfiction but not about travel.
What are the cost involved with this class?
Thank You,
Rosemary “Mamie” Adkins
Extraordinary Dreams of an Ireland Traveler


Charlene Truxler January 19, 2016 at 4:33 pm

Sounds interesting, I’d like to know more particulars.


Karen Jonson January 20, 2016 at 12:04 pm

Hi Charlene. I’m happy to hear that. The workshop is now open to all authors. You can learn more here and get started right away:


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