Are You Ready to Market Your Books Smarter? — The Market Your Books Smarter Workshop is Now Open for New Students

January 6, 2014

Learn What it Takes Today to Reach Your Potential Book Readers, Hand Them a Book Discovery Map, and Encourage Them to Make a Purchase Here’s the author fantasy: We write the last word of our book, hit publish on Amazon, and announce our book to the world everywhere we can think of. Instantly, people stop […]

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The 7 Leading Reasons Authors Fail to Market and Sell Their Books — and How to Market Your Books Smarter!

January 1, 2014

Did You Sell All the Books You Wanted to Sell in 2013? — Or Did Low Sales Crush Your Dreams? If you didn’t sell all the books you hoped to sell in 2013, the problem is likely related to one of the top seven reasons that authors fail to successfully market and sell their books. […]

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Part Two: How to Show and Tell to Sell Your Books (Hint — Create a Dynamite Book Trailer)

November 5, 2013

How One Author Sold Me on His Book With a Powerful Book Trailer and Reading In my Indie Book Marketing Workshop, I provide two lessons on creating videos to help sell your books. I believe that many authors overlook the power of video in their book marketing journey. Kevin Fedarko is not one of those […]

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Part One: How to Show and Tell to Sell Your Books (Hint – Read a Compelling Passage From Your Book)

November 5, 2013

How One Author Sold Me on His Book With a Dynamite Reading and Fascinating Book Trailer I attend the annual Texas Book Festival every year. It’s one of my favorite events, because it’s a chance to listen to several authors talk about their books for two days in October. This year was no exception. Even […]

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Book Marketing Quiz — Can You Spot the Book Marketing Mistakes this Author Made?

June 21, 2013

I Found 10 Book Marketing Steps this First-Time Self-Published Author Did Wrong — and One Thing He Did Right (Sort of) This blog post is a quiz of sorts. Although there are no right or wrong answers. There are only insights to be gained for self-published authors — and a cautionary tale about how not […]

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Want to Be Your Own Book Publicist? — Here’s a 10-Step Do-It-Yourself Process for Authors

May 21, 2013

From a Good Plan to Tracking Your Progress, Authors Can Do Their Own Publicity — If They Are Organized and Professional Editor’s Note: This article is Part 2 in a two-part series about book publicity. Part 1 provided the perspective of a book publicist. Part 2 will provide how-to information on doing publicity yourself. Publicity […]

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Most First-Time Authors Face a Cruel Reality — Writing Their Book Was the Easy Part

April 24, 2013

Promoting a Book is Where the Hard Work Really Starts for Self-Published Authors, says Publicity Expert Editor’s Note: This article is Part 1 in a two-part series about book publicity. Part 1 provides the perspective of a publicist. Part 2 will provide how-to information on doing publicity yourself. Finishing their first book is a reason […]

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Is a Fear of Success or Fear of Failure Holding You Back From Being a Successful Author?

April 12, 2013

How to Overcome these Debilitating Emotional Blocks — and Market Your Books With Greater Confidence Does this sound familiar? You believe that you have been working hard towards publishing and marketing your books. But success has been elusive. If so, one of two surprising, but powerful, mental obstacles could be at work: a fear of […]

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Writing a Book is Only One Step on Self-Published Authors’ Book Selling Journey, Says Professional Book Consultant

February 26, 2013

Authors Must Become Business People and View Their Books as Products to Become Successful To sell books, self-published authors need to view their books as products, think like businesspeople, and overcome any mental blocks holding them back from success. That’s just some of the advice Hannah Hempenstall shared in a question and answer session with […]

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Are You Pitching Reporters Who Are Looking for Experts on HARO? — If Not, You Should Be.

February 15, 2013

How to Follow Reporter Pitch Services – and Send Reporters Targeted, Professional, and Compelling Pitches The Holy Grail for authors seeking publicity for their books is getting interviewed and published in online or offline media. Every author knows this. What every author doesn’t know is that there are services that help connect reporters with people […]

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